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AI-search monitoring

Linkafella vs. Otterly.ai

Otterly is a well-priced AI-search monitor that tracks your brand across six engines. Linkafella covers the core citation tracking too, then rolls it into one GA Score with free public tools Otterly doesn't offer.

What do you get? Linkafella Otterly.ai Free & instant to start Single GA Score benchmark Engines & scheduled tracking
Illustrative fit — the two tools are built for different jobs.

Otterly.ai is one of the more affordable monitors in the space, tracking brand mentions across six engines (Google AI Overviews & AI Mode, ChatGPT, Perplexity, Gemini, Copilot) with citation monitoring, GEO audits and a Looker Studio connector. It's a solid choice for marketers who want ongoing prompt tracking.

Linkafella overlaps on the core — live citation scans and source authority — but frames it as a single 0–100 GA Score, and adds product-led tools Otterly doesn't: a free public score checker, a public leaderboard and an embeddable badge. We track fewer engines today (Perplexity, Gemini, Google), and we're upfront about it.

Feature comparison

CapabilityLinkafellaOtterly.ai
Purpose-built for AI search (GEO)
Single 0–100 GA Score benchmark
Free, instant public score check~(trial/audit)
Free forever tier~(varies)
AI engines tracked~(3)(6–11)
Scheduled daily tracking~(on-demand)
Live citation & source-authority scan
Prompt-level competitor citations
Embeddable public GA badge
Public visibility leaderboard
Honest data labelling (measured / proxy / estimated)~

✓ full · ~ partial/emerging · — not offered. Competitor capabilities evolve; this reflects each tool's core focus, not a feature-by-feature audit. Pricing & features verified June 2026.

Where Linkafella wins

  • Single 0–100 GA Score, not just a dashboard
  • Free public score checker + leaderboard + badge
  • Every metric labelled measured / proxy / estimated

Where Otterly.ai wins

  • Tracks six engines incl. Google AI Mode & Copilot
  • Established ongoing prompt tracking & GEO audits
  • Looker Studio reporting connector

Which should you use?

Choose Linkafella if: You want a single shareable score and free public tools to benchmark and spread it.

Choose Otterly.ai if: You want ongoing scheduled prompt tracking across more engines with BI reporting.

Otterly tracks more engines and does scheduled monitoring well. Linkafella wins on a single benchmark score and free, viral, public tools. Both are accessible at the entry level — run our free scan and see which fits. Otterly starts at $29/mo (10 prompts) up to ~$989/mo; Linkafella is free to start with affordable Pro.

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